Making Marketing a More Human Experience

Based in the heart of Liverpool’s Baltic Triangle, The Nice Exchange is a small but mighty marketing agency that’s shaking things up with a people-first approach to content and strategy. Founded in August 2020 as Alexander & Bailey Marketing, the agency underwent a rebrand in 2024 reflecting their no-fluff, person-focused approach to content marketing. The name change mirrors their ethos – making marketing a nicer, more human experience.

A New Name, The Same Heart

Why the name change? Simple. It represents everything The Nice Exchange stands for – no fluff, no jargon, just genuine connections and emotionally intelligent campaigns. Rooted in behavioural psychology and emotional storytelling, the team crafts content that speaks to people, not just at them.

From local charities to global organisations, their client base spans sectors including education, construction, professional services, hospitality, and the public sector.

The Core Team

  • Rian Bailey-Weir, Founder & Director – Leads on strategy, client relationships, and content psychology.
  • Niamh Carroll, Creative Marketing Specialist – Manages everything from social media and campaign development to community engagement.
  • Eric the Pup, Head of Happiness – Chief morale booster and office cutie.

    In addition to the core trio, The Nice Exchange draws on a trusted network of collaborators to deliver high-quality work across every brief.

What They Do

The team offers a wide range of services designed to help clients communicate better with their audiences:

  • Content Creation – Blogs, email campaigns, flyers, reports, and scripts
  • Graphic Design – Branding, logo refreshes, and campaign visuals
  • Videography – Event filming, promo videos, and social storytelling
  • Social Media – Strategy, content planning, scheduling, and paid ads
  • Consultancy – Strategic input for in-house teams or one-off projects
  • Training – Marketing workshops for professionals and teams

Who They Help

The Nice Exchange works especially well with start-ups, micro-businesses, and SMEs that want their marketing to feel both strategic and human. Whether it’s an internal team that needs a boost on a campaign, or a solo founder looking for reliable support, TNE steps in like an extension of your team.

They have a strong track record working with charities, public sector organisations, and education providers—offering experienced, outsourced marketing that feels refreshingly in-house.

Why Baltic Triangle?

For founder Rian Bailey-Weir, the move to Baltic Triangle felt like a full-circle moment. 

“I started my marketing career just a few doors down from our current office as an intern for a local marketing agency. It was only a couple of days per week, but I remember thinking how incredible the vibe was – creative, collaborative, and friendly to the core. 

Over a decade later the area still has the cool, calm, collected vibe that fits exactly with our ethos. Not only that, but it also puts us closer to like-minded organisations and new opportunities. Plus, it’s dog-friendly, which means Eric is loving life!”

And Some Good News…

The Nice Exchange has recently secured a fantastic partnership alongside Smiling Wolf and If We Ran The Zoo. Together, they’ll be supporting St Johns Shopping Centre with marketing and communications over the coming years.

Here’s to nice things, nice people, and nice marketing.