Baltic Creative based digital agency, IGOO has designed a brand new website for National Museums Liverpool.

The team at IGOO undertook extensive research to understand the Museums’ online offering, which included workshops with many areas of the organisation, consultations with external stakeholders and guerrilla research on-site at the various museum venues.

The result is a new engaging and accessible website that allows NML to demonstrate some of the world’s greatest museum collections. The simplicity and clarity of the new design hides a complex site which hosts a huge volume of objects and artefacts.

For a project of this scale and significance, IGOO wanted to deliver more than just a new set of web templates. IGOO created a bespoke and robust Design System to guide the development agency who would implement the design. The System was a collection of reusable components, guided by clear standards, that could be assembled together to build any number of applications.

By utilising this collection of repeatable components, National Museums Liverpool are now able to change the pace of creation and innovation within their online marketing efforts.

“After a competitive tender process, we were thrilled to be appointed for the redesign of NML’s entire website. At IGOO, we are proud of our Liverpool roots so we were excited at the prospect of being involved in such a prestigious project and couldn’t wait to get started. 

“From the offset, we were sensitive to the existing website design, whilst enhancing the form and function of these pages – we wanted the website to be more than just a simple interface. It needed to educate and meet the wants and needs of its worldwide audience. After extensive research, we were able to build not only a great looking website but one that is fully responsive, relevant and informative.”

Gavin Homan, Managing Director of IGOO

“We chose to work with IGOO based on their excellent track record and passion for our great city. They have exceeded our expectations and working with their team of dedicated individuals has been a pleasure.  

“What you see today is a culmination of a long journey of co-creation, working closely with IGOO and listening to the needs of our audience. The new website has been extremely well received by visitors, stakeholders, and our staff and friends.”

Scott Smith, Digital Content Manager of National Museums Liverpoo