Purpose-led creative agency, Hopeful Studio, teamed up with Niche on a series of biodiversity-related initiatives for Manchester City FC.
Manchester City’s Etihad Campus was previously an industrial, heavily polluted area of East Manchester, formally used by the coal mining industry. In 2010, the club began transforming the site into the cutting-edge training complex, enhancing the landscape for wildlife.
The brief was to design and install three large signs that communicated the club’s intentions with their stakeholders and gave information about the habitats and species found on-site. In collaboration with Niche Environmental, Hopeful Studio created a series of infographic signs raising awareness of the natural habitats at the campus.
The signs will serve as stopping points for walking tours that take place throughout the year and highlight critical features developed by Niche and what they bring to the local area. They also carry information about the continued work Manchester City has put in to help the natural outdoor habitats thrive.
The creative and eye-catching information boards are the start of a site-wide biodiversity learning platform for Man City stakeholders to explore the nature on site for years to come.
Read more about the project here.