To some, the theme of the second Baltic Hub Day may have sounded quite a dry subject: ‘International Trading: Managing Your Finances’ followed by an afternoon session on ‘Intellectual Property: Protecting Your Creation.’

We beg to differ. Thanks to the excellent speakers and a diverse audience from a variety of sectors across Liverpool’s Creative and Digital sector, the day proved to be incredibly interesting and insightful, with both sessions prompting thoughtful discussions once the floor was opened up to questions.

The morning session was chaired by Paul Cherpeau (Chief Executive at Liverpool and Sefton Chambers of Commerce), kicking off with a short presentation by PHD researcher Katherine Patha, who recently studied and analysed the international trading interests of Baltic Creative tenants. It was interesting to note that a whopping 69% of our tenants trade internationally, with another 10% wanting to.

Paul Fraser (UK Sales Director – Specialist Finance) and Jemma James (Head of Sales) of Bibby Financial Services then took to the floor to speak in detail about the financial options available for importing and exporting, future trading opportunities in the wake of population growth, and the details of financial supply chains when importing and exporting. A roundtable discussion then followed, providing attendees with the opportunity to raise their own concerns about challenges they face when trading internationally, now and in the future (with the dreaded B-word being an inevitable topic).

After a break for lunch, the afternoon session commenced with a fascinating presentation by Colin Bell (Head of Intellectual Property) and Ioana Ghiurco (Intellectual Property) of Brabners LLP. The complex details of property rights, trademarks and patent protection were expertly broken down by Colin and Ioana, who used interesting real-life cases to further highlight their points.

For instance, did you know that the shape of an iPad is trademarked? Even though it is essentially a rectangle. As is the red sole of a Louboutin heel, the shape of a Coca-Cola bottle and dart feathers that smell like bitter beer. Yes, you can even trademark a smell!

Overall, it was a fantastic second Baltic Hub Day in partnership with the Liverpool & Sefton Chambers of Commerce. A big thank you to all of our speakers and to Rich Smith from the Chamber. We are already looking forward to the next one, which will be held on Thursday 28thMarch from 9am – 4pm.

More details will follow. See you there!!