Posted on 02/05/2017
LivingLens Partner With Qualtrics To Integrate Video Capture And Analysis Into Qualtrics Experience Management Platform
LivingLens, the world leader in video intelligence for insights, today announced an integration that makes LivingLens video capture and analysis available in the Qualtrics Experience Management Platform™.
The powerful solution combines quantitative data from the Qualtrics Experience Management Platform with data extracted from video responses, powered by LivingLens. This combined approach provides the holy grail of research and customer experience programs, matching the ‘what’ from quantitative data to the ‘why’ from qualitative video data.
"In this digital and social age with the ever-increasing use of mobile, it's critical that customers have the ability to share their views and opinions through exciting digital mediums, such as video. We are delighted to integrate LivingLens into the Qualtrics Experience Management Platform to give our clients this added value," says Shane Evans, Qualtrics' Head of Partnerships and Alliances.
The LivingLens and Qualtrics partnership will provide organizations with rich and fully integrated video content from participants as part of Qualtrics’ platform, allowing clients to better understand their customers and drive action by being able to see and hear customer stories, first hand.
Carl Wong, CEO at LivingLens, commented: “We are excited to partner with Qualtrics, a world leader in experience management. This is further endorsement that the video analytics industry is moving at pace. It is now not just about the value that video brings for insight storytelling, but also the value in treating video as a true data set.”
Start using the Qualtrics Experience Management Platform enhanced with LivingLens software today. Learn more about the integrated solution at https://www.qualtrics.com/innovation-exchange/livinglens/